It may also initially hurt tech giants like Facebook - but not for long. The fallout may hurt brands that relied on targeted ads to get people to buy their goods. “The internet is answering a question that it’s been wrestling with for decades, which is: How is the internet going to pay for itself?” he said.
More than 20 years ago, the internet drove an upheaval in the advertising industry.
At the center of the tussle is what has been the internet’s lifeblood: advertising.